
THE PERSON BEHIND LUCIDITY
Bradley K. Ward, PCC, TICC (Brad) is the proprietor of Lucidity Coaching, LLC in Palm Springs, CA. Before opening his coaching practice, Brad worked in the nonprofit sector for twenty years, twelve of those in leadership positions. What drew him to that work still fuels his work today: his core values of equality, social justice, and meaning in life.
His clients describe his coaching style as supportive, empathetic, and insightful. Brad uses his knowledge and experience in neuroscience, emotional intelligence, human values, and leadership to connect with each client’s innate strengths.
He is a fierce advocate of women, people of color, and sexual minorities, all of whom are grossly underrepresented in leadership roles. He values diversity, champions equity, and fosters inclusion and belonging; he is an agent of change focused on building healthy workplaces and empowering people.
Are you ready to reach for the impossible? Contact Brad today and get started!